Heat Wave Inc is a custom truck and car show promotion company that began in 1989 and was founded by two custom truck clubs in Austin, Texas. The first show, now called the Custom Sounds Texas Heat Wave, is held in late July every year and is now in its 28th year. The Heat Wave is known for its large crowds of spectators and the growing number of quality show vehicles that attend from all over the United States, Canada, Mexico. With the signing of Custom Sounds in April 2001, Heat Wave has become more aware of the importance of driving our consumers to the retailer. Heat Wave Inc is now one of the largest truck and car show promotion companies in the US. Heat Wave tour receives show coverage in many local and national magazines, online websites and several DVD production companies. Heat Wave offers many events and attractions to entertain the masses while they are at the shows, such as BMX Freestyle Stunt Team, Motorcycle Stunts, Burnout Contest, Monster Truck Exhibition and Bikini Contest. These events and attractions are a major driving force that helps bring in the large crowds of spectators that you see at Heat Wave shows.